Celebrated on the Monday after the American Thanksgiving, mostly within the range of 26th November to 2nd December. It is one of the biggest online shopping days of the year, where people employ the fast and the furious clicking spree, to snatch the best lightning deals available.
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Why Cyber Monday?
Cyber Monday made the news when the National Retail Federation debuted the term in 2005, a few days before Thanksgiving. It’s an e-commerce term that gave the online retailers a weapon to combat the brick-and-mortar shopping saga, frenzied by the Black Friday sales.
Many consumers continued shopping from Black Friday into the next week and the concept of Cyber Monday only added fuel to the fire. The online retailers saw the boost in sales and coupled the catchy phrase with tempting promotions and discounts, to reap the benefits of this mass propaganda and free marketing efforts. Since then, Cyber Monday became the unofficial kick-off for the online holiday shopping season.
The Cyber Monday Online deals in 2014 caught an early worm and opened up for sale from Black Friday. This slowed down some sites, while other sites such as HP and Best Buy completely crashed due to the overwhelming number of visitors.
Every year, Cyber Monday beats its own record. According to the report released by Adobe Analytics in 2017, the sales went up to $6.59 billion which tallied up to a 91% increase in sales, compared to the previous year. In 2018 the online shoppers spent up to $7.8 billion.
The online and traditional retailers make use of several feisty marketing strategies to lure the customers, often advertising their deals way before the actual event, to compete with the brick-and-mortar stores as well as their online rivals.
Considering the family reunions during the Thanksgiving season, Black Friday sales hoard the valuable time people could spend with their families, even to the point where they skip their Thanksgiving feast!
Cyber Monday provides an online platform for a hassle-free, peaceful shopping experience without stealing away your precious family time. Thanks to Cyber Monday, you don’t have to sleep outside stores or fight tooth and nail to cash in some great deals. The free shipping incentives provided by many retailers is an added advantage.
While you catch hold of good bargains, be mindful of your purchases and strive to buy only what you need. Cyber Monday helps you to be aware of your choices in the comfort of your homes.
How Can We Observe Cyber Monday?
-Shop on Cyber Monday for gadgets! Top deals include TV’s, laptops, echo devices, drones, and Techy toys.
-Cyber Monday is a great time to shop for smart home devices, so don’t forget to check out the deals.
-Check out for great offers on these websites:-
- Best Buy
-Amazon has better deals on Cyber Monday provided that you are a Prime member
-To buy from resellers on Cyber Monday,eBay is a go-to site.
-Whenever and Wherever you purchase use a credit card with purchase protection for reimbursement purposes.
-You can use the #CyberMonday and share the good bargains on social media.
Interesting Facts About Cyber Monday:
- It is the second-biggest shopping day and the busiest day for online sales.
- The term Cyber Monday was coined in 2005 by Shop.org, the online branch of the National Retail Federation.
- According to the Shop.org/Bizrate Research 2005 holiday Mood Study, “77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving”.
- Although Cyber Monday had its origins in the United States, it now happens in other countries as well.
- Cyber Monday stole black Friday’s thunder, its retail sales coming close to $9.4 billion in 2019.
- On a general note, tech products are more widely discounted on this day.
- Canada and France adopted Cyber Monday in 2008. Followed by New Zealand online retailers, while in 2012 Australia, India, and Japan began their versions of Cyber Monday.
History Of Cyber Monday:
The online branch of the National Retail Federation, Shop.org came up with the term “Cyber Monday” in 2005, thanks to Ellen Davis, senior vice president of research and strategic initiatives for the National Retail Federation. The NRF followed up the upsurge in online revenue on the Monday after Thanksgiving for several years in a row. After the group issued a press release in 2005, they debuted the term “Cyber Monday” just a few days before Thanksgiving..