World Nutella Day:
Celebrated annually on 5th February, World Nutella Day is observed to honor the Hazelnut-cocoa spread that took the world by storm. As one of the most popular spreads in the world Nutella has been hanging around in our hearts and homes since its introduction.
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Why Nutella Day?
Nutella is one of those few products that will remain your all-time favorite from childhood to old age. There is nothing in this world that can separate you from the love for Nutella unless you get diabetes. Nutella is a versatile spread that is employed in shakes, icecreams and is widely used with waffles, pancakes, and as bread spreads. The core ingredients of this magical, smile-inducing spread include cocoa solids, hazelnut, palm oil, milk powder, sugar, and vanillin. If you are wondering about the origins of this divine spread, Italy is the heaven you are looking for and its creation can be attributed to the shortage of cocoa that created the necessity for a substitute to meet the demands.
In the northern Italian city of Piedmont, where hazelnuts were produced abundantly it was a common practice to add hazelnuts when there was a lack of cocoa. , especially during the 1800s. By the end of world war II, the cocoa shortage came into play and the cocoa-Hazelnut paste was widely used as a substitute. Due to the enforcement of the Continental system in 1806 which prohibited the trade of British goods, cocoa supplies were limited. It was the time to be resourceful and a chocolatier from Turin, Michele Prochet added hazelnut to the remaining chocolate he had to prolong the stock.
Pietro Ferrero, a pastry maker in a town known as Alba, in Italy, made loaves of the hazelnut-cocoa paste and sold it under the name Giandujot. He sold pasta Gianduja in 1946 and began the sale of the spreadable creamy version by 1951 under the name Supercrema gianduja. His son Michele named the product Nutella in 1964 and history tells us he made the right choice. The name Supercrema gianduja is a mouthful and the brand new name was an attempt to give the product a global appeal.
All was well and Nutella was conquering nation after nation until Yves Daudigny the French senator proposed an increased tax on palm oil from 100 pounds to 400 Euros per tonne. Palm oil is one of the main ingredients in Nutella and this law would directly affect its manufacturing process and costs, therefore termed as France’s “Nutella Amendment”.
The French government claimed that palm oil was unhealthy, its production was detrimental to the environment and it was not in accordance with the European union’s nutritional profile standards. This was despite the claims of food experts who clearly stated that palm oil was void of trans fat and was rich in vitamins. Ferrero, Nutella’s maker, promised the French consumers that the recipes will not change to the relief of the school children whose favorite breakfast spread was Nutella.
Is Nutella a healthy spread? Well, it’s quite clear that it is not the healthiest breakfast spread but it’s not detrimental either if consumed in reasonable quantities. While many Hazelnut cream brands have come into the market, Nutella still holds its ground bringing happiness in a jar to its loyal customers. Go grab your jar of happiness and a spoon when the going gets tough, you deserve it!
How Can We Observe World Nutella Day:
Celebrate With The Makers
You can participate in the World Nutella Day Contest organized by Ferrero and win a virtual cooking class with Hilary Duff, a 1000 dollar gift card from Williams-Sonoma, and a personalized Nutella jar. All you need is to post a photo or a short message of 50 words or less about your love for Nutella, in your social media accounts using #NationalNutellaDay and #NutellaDay
Organize or participate in a Nutella-themed cooking contest and let the nutty goodness and its versatility amaze you.
Get a Jar and Be A Star
Buy a jar of Nutella and try out the amazing Nutella recipes and impress your family and friends. Share your Nutella recipes online and let the world know your creativity.
Share The Happiness
Share photos and posts of your World Nutella Day celebration on social media using #WorldNutellaDay.
Interesting Facts About World Nutella Day:
- In 2015 Nutella celebrated its 50th anniversary
- The Ferrero company was founded in the year 1946 on May 14th
- 25% of the global hazelnut supply is utilized by Ferrero
- In 2005 the Nutella fanatics met at Gelsenkirchen, Germany to take part in the World’s Largest Continental breakfast.
- The Nutella Cafe was inaugurated in Chicago’s magnificent mile in 2017.
- On 14th May 2014, on the occasion of its 50th-anniversary, a commemorative stamp was designed by the Istituto Poligrafico e Zecca Dello Stato featuring the Nutella Jar.
- In 2015 the world Nutella Day was transferred from its founder Sara Rosso to the makers of Nutella to ensure its legacy in the coming years.
- In 2017, Nutella’s recipe was modified by increasing the content of skimmed milk and sugar.
- According to the Italian Norms, Nutella is not categorized as a chocolate cream as the criteria for the cocoa solid content is unmet.
- Nutella’s ingredient content varies slightly depending on the country. For instance, Nutella is sold in the United States and the UK containing soy products.
History Of World Nutella Day:
World Nutella Day was founded by an American blogger, Sara Rosso in 2007. She fell in love with Nutella while she worked as a food blogger in Italy. She felt that this spread deserved global recognition and her enthusiasm was instrumental in popularizing Nutella in countries where the brand was unknown.