Beer Can Appreciation Day:
Celebrated annually on every 24th of January, Beer Can Appreciation Day is an unofficial holiday observed to recognize the revolutionary beer cans that changed the face of beverage packing and distribution.
|2021||24th January||Sunday||United States|
|2022||24th January||Monday||United States|
|2023||24th January||Tuesday||United States|
Why Beer Can Appreciation Day?
One of the earliest evidence of beer production was the ceramic vessels with beer residue that can be traced back to 3400 BC. Civilizations rose and died down, the love for beer remained a constant and has been passed on from generation to generation, as it continues to be one of the most loved alcoholic beverages of the 21st century. The best way to increase the availability of the beverage to all the beer lovers around the world was to focus on beer storage and packaging. Draft or Draught beer was one of the earliest innovations. The novelty beer bottles that were introduced during the 1500s, sky-rocketed the sales of beer, especially after the World Wars.
After the successful endeavors of the food canning industry, steel cans began to be considered as a possibility for beer packing and distribution. The American Can Company had commenced with its experiments on beer canning in 1909. Like many of the brewers, Gottfried Krueger’s business had taken a toll due to the prohibition laws and worker strikes. When the American Company approached the Krueger executives with the proposal of canned beer, they were initially apprehensive. But after the American Company offered free installation of the equipment, they accepted the deal.
History tells us that this deal turned out to be a lucky move for both parties. On 24th January 1935, the Gottfried Krueger Brewing became the first company to sell canned beer. Around 2000 cans of Krueger’s Cream Ale and Krueger’s Finest Beer were dispatched to the devout Krueger consumers in Richmond, Virginia. The canned beer became very popular with the customers and was given a rating of 91% approval. After the success of the Kreuger brewing, 37 breweries opted for canning.
The cans underwent many modifications throughout the years. The early cans were flat-topped and were made of 4 ounces of heavy-gauge steel. The cone top can, was introduced by G.Heileman Brewing Company in 1935. In 1963 Pittsburgh Brewing Company became the first to produce self-opening cans. By pulling off the ring attachment on the can, one could enjoy his/her beer anywhere, anytime.
But pull-tabs became a concern, it was discarded carelessly in places like the beach and posed a risk of cutting feet if someone accidentally stepped on it. It also posed a risk to wildlife, as it would be dangerous if ingested. In 1975, stay tabs made their debut in the canning industry, mitigating the litter issue caused by pull-tabs. Stay tabs continue to dominate the canning industry.
Canned beers turned out to be profitable as the cans were cheaper compared to the glass bottles. The canning prevented the beer from reacting to light and the seal was more durable compared to bottled beer. With its large-scale production and demand, the canned beers have become America’s favorite beverage. Along with slurping beer cans, can collection was one of the trending hobbies in the 1970s. Even in the 21st century few people passionately continue to collect beer cans from all around the world. This day is a tribute to the beer can collectors, who appreciate the design, work, and effort that goes into each beer can.
How Can We Observe Beer Can Appreciation Day?
- Beer Trails
Take a tour around your city and check out the best beers available. But do not drive when you are high on Beer or any alcoholic beverage!
- Be A Can Fan
You can start your beer can collection and join the beer can collectors associations to connect with other beer can fanatics.
- Recycle The Cans
After washing the cans, take them to the recycling facility. You can also check for tutorials and make can decors to liven up your home
- Share On Social Media
Share your favorite Beers, or show-off your beer can collection on social media using #BeerCanAppreciationDay
Interesting Facts On Beer Can Appreciation day:
Few Facts Related To Beer Can Appreciation Day
- During World War II, the canning process had to be halted to channel more resources for the war.
- The carbonation of the beer in the steel can cause explosions. The American can company resolved the issue with “Keg-lining”.
- The cheaper and lighter aluminum was employed for cans in 1958.
- If all the beer cans sold in America are stacked end to end, you can form a structure that goes to the moon and back to the earth 12 times!
- More than 62% of the brewed beer in America is sold in Aluminium cans.
- For the 2010 FIFA World Cup, the full aperture cans were developed by Crown Holdings. The consumer could remove the whole lid and turn the can into a drinking cup.
History Of Beer Can Appreciation Day:
While the creator of this day remains unknown, the Beer Can Appreciation Day is observed to celebrate the day when the beer cans took over the world!